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Founder

Selvana Chahine – Founder & Managing Director

“The confidence, motivation and success you get by holding a certificate or diploma is the most powerful feeling and it can truly change your life.”

“Since a very young age I have always been so passionate about not only the outer beauty but the inner beauty and wellness and to motivate and educate the people around me.”

“My mission and goal in life is not only to share my knowledge and expertise but also to make a positive change in the world by helping and supporting others to reach their dreams through education.”

– Selvana Chahine

Since a very young age Selvana Chahine has a passion for making people happy through beauty and education.

Starting her career at the age of 19, within a year Selvana commenced with her education within the skin and beauty industry in Sweden’s biggest and most prestigious world-famous academy (Elisabeth skolan, SHR, International Aestheticiennes). Her reason for immediately investing in this prestigious academy was simple, she recognized that an influential step in staying competitive and enhancing your skills in not only to keep training but to make sure that you learn from the very best!

This is the motto she stuck by and a few years later, she went on receiving several master’s certificates and diplomas within medical skincare, makeup, lashes etc. and currently holds over 30 award, certificates and diplomas. Selvana also has accreditation and certification with CIDESCO, the international standard of excellence. She received her ambassador license and train the trainer certificate to educate and certify others in the same industry, which is where her dream started taking shape:

“To share, educate and provide others with the training, knowledge, services as well as to have people certified to the highest level. My aspiration is to have those who wish, realize their own dreams and aspirations in this amazing industry.” – Selvana Chahine

This is when Selvana designed and opened her first “concept” boutique beauty salon, spa and educational facility in Sweden.

This same unique concept was later born in the heart of Dubai where she moved to and worked as a training ambassador for a highly reputable leading international company, with global recognized and award winning international brands within their portfolio such as Clinique, MAC, Bobbi Brown, La Mer, Tom Ford, Jo Malone, Kilian, Origins and others.

In the past few years Selvana has extensively travelled through the Middle East executing different levels of training such as customer service, skin/body care, makeup and others. Understanding the challenges salon owners and professionals are facing daily, she recognized the need to create a new concept and academy space to work with these teams to elevate and evolve their current skills.

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